Following the successful European launch earlier this year, Lavazza introduced the new revolutionary espresso & cappuccino system in Chicago. Lavazza was the highlight of the 2004 national trade association of the merchandising, & office coffee services recently held in Chicago. Lavazza grabbed the limelight from Nestle, Sara Lee and others with its showy display stand featuring the new sexy Pininfarina machines. Conference attendees lined up for a great espresso from the new Lavazza system.

Marco Lavazza and Roberto Consoni (CEO of Lavazza) along with the senior management team from Italy were on hand to unveil the new innovative Lavazza technology. The new exciting product line using the patented combination of a coffee capsule and machine working together makes delicious sophisticated espresso and cappuccino drinks easy for anyone to prepare and enjoy.